valentines-day-with-bulk-mailing
10 Feb
Brochures, Flyer Marketing, Postcards, Print Marketing

WARM YOUR CUSTOMERS’ HEARTS THIS VALENTINE’S DAY WITH BULK MAILING

The holidays are the perfect time to offer special discounts and deals on your products and services. With Valentine’s Day coming up soon, you may consider putting together an entire package of printed items for customers. Bulk mail allows you to easily distribute information about your company to everyone in your customer base.

Since Valentine’s Day is all about spreading the love, bulk mail makes it easy to let all of your customers know you care. Whether you want to send out flyers, postcards or brochures, Valentine’s Day is an excellent occasion for sending paper mail to everyone on your list.

HOW CAN BULK MAILING HELP YOUR BUSINESS?

Bulk mailing offers several benefits that you won’t get by sending hundreds of mailers out on your own. If you want to expand your reach and increase brand awareness, using a bulk mailing service or buying bulk mailing products can help in the following ways.

  1. Bulk-mail-service-outsource-busy-workThe biggest benefit of sending mail in bulk is that it is cost-efficient. Paper mail is more expensive to distribute than electronic mail, but sending out bulk mail will reduce your cost per piece and save your business money.
  2. Using bulk mail products and services also saves time. As a business owner, you know time is money. The precious time you would spend packaging and shipping each mailer could be used to develop other parts of your business. Using a bulk mail service allows you to outsource busy work so you can home in on what matters most and focus on your skill set.
  3. Another advantage of bulk mail is that it allows you to send out messages to your prospective and existing customers. Once you’ve designed your mailer and formulated the copy, using a bulk mailing service is the easiest way to quickly get the word out about your brand. Bulk mail will help you build brand awareness in no time.
  4. You may be wondering why you should send out paper mailers instead of bulk mailing via email. If you really want to get your prospect’s attention, a beautifully crafted mailer is a better bet, especially on a holiday. Many people still enjoy receiving paper mail, so don’t underestimate the impact it can have on your business. Bulk emails tend to land in junk folders or are never opened.

WHICH TYPE OF MAILER SHOULD YOU SEND?

The type of mailer you send makes just as much of an impact as what’s printed on it. Whether you want to send simple postcards or detailed catalogs, sending them in bulk is the most cost-efficient and time-saving way to go about it.

Postcards: These are perfect for a quick “hello” and special offer. An eye-catching image paired with a short and sweet message places your brand in the front of the customer’s mind. You can include a few details about any promotions your business is running on a postcard.

Flyers: If the message you want to send is too long to fit on a postcard, you can never go wrong with flyers. Flyers are the tried-and-true direct mail medium. They provide plenty of space to include compelling graphics and persuasive copy. Sending out flyers in bulk is one of the best ways to reach the hearts of customers.

Tri-fold brochures: If you need to break up your message into several parts, a tri-fold brochure may serve your business better than a flyer. Lightweight and sleek, brochures can help educate your customers about your services by giving them a brief overview of what you have to offer while also telling them your company’s unique story and helping you stand out from competitors.

Magazines/catalogs: If you really want to impress your customers, sending out a magazine or catalog is sure to get their attention. The weight of this type of mailer makes it difficult to ignore, and the recipient will enjoy flipping through it to check out your products. If you want to showcase your latest product collections, sending out a bulk mailing of catalogs is the best way to inform your customers about what’s hot in your store.

SPREADING BRAND AWARENESS

Tri-fold-brochure-serve-your-business-than-flyerMailing in bulk makes spreading brand awareness more convenient. It also allows you to save time and money without compromising on the quality of the message you are sending out to your customer base.

If you want to send high-quality postcards, flyers, brochures or catalogs to your customers this Valentine’s Day, Copy Bargain can help you distribute beautiful mailers to everyone on your list in a timely manner.

Flyers-promoting-your-company
17 Mar
Flyer Marketing

PROMOTING YOUR COMPANY THROUGH EARTH HOUR-THEMED FLYERS

Earth Hour is held on the last Saturday of March as a climate change initiative. The event is organized by the World Wildlife Fund for Nature. All lights are turned off for a one-hour period starting at 8:30 p.m. in each local time zone. Earth Hour is meant to show community awareness and promote a push toward reducing human impact on the environment through a reduction in excess energy use.

It’s a fun way to become connected to friends and neighbors who are like-minded in support of continual efforts to improve the planet and reduce carbon footprints. The energy saved is small on an individual level, but the combined force of millions of people participating makes a measurable impact. Earth Hour can also be a great opportunity to showcase your business as one that is eco-friendly. Earth Hour-themed flyers will promote both your company’s brand and the importance of being good environmental stewards.

BENEFITS OF PUSHING EARTH HOUR-BRANDED FLYERS

The sheer number of people who are interested in environmental topics and demonstrate concern about climate change grows daily. Anyone with deep-rooted beliefs that small changes matter will be interested in participating in the one-hour lights-out event. Placing your company name and information on flyers alerting to this event is a great way to tap into a large audience.

Flyers-open-your-businessNot only are you getting expanded exposure of your business to a buying public, but it also shows every individual who reads your flyers that you care about and are aware of the environmental problems plaguing the planet. It also shows that you want to be a part of the solution. Your business will be viewed as being on the right side of the issue.

Potential customers will find increased value in your goods or services by knowing that you care about your community and the planet and are interested in securing stability for future generations. It can open your business to a whole segment of the population that might not have otherwise given your company a second glance.

CUSTOMIZE FLYER SIZE AND USE ENVIRONMENTALLY THEMED DESIGNS

At Copy Bargain, we can help you with your flyer design and print needs. Choose whether you want a glossy finish or designs on both sides of your flyers. Customize the size of your flyers by choosing from dimensions such as 8.5 x 11 inches, 5.5 x 8.5 inches, or 4.25 x 5.5 inches to best suit your desired delivery needs and budget. Make sure you choose flyers with enough space to get the necessary information out about Earth Hour, demonstrate why it’s important to participate, and provide details about how to contact your company.

You can use templates and upload your own design or have it done professionally by us at a bargain price. Go with an environmental theme that fits your particular area. Use a backdrop of mountains, lakes, ocean views, grassy hills, or whatever naturally beautiful features your local area has and is in need of protecting. The undeniable draw of your local pitch to care about the scenic beauty and ecosystem that surrounds potential customers will get your business noticed.

The use of brilliant colors and an invitation to take part in a simple way will prove appealing in getting positive attention for your brand. You can capture the attention of those who want to help in the cause to combat climate change but are unsure of how to go about being any real help.

HOW TO BEST GET YOUR FLYERS IN FRONT OF THE PUBLIC

Smaller flyers can be sent out in the mail along with other promotions your company has going on within local communities. Flyers can also be sent along with company invoices or receipts. You can hand them out at local charity events and fundraisers as well.

Check with your local utility company, water service, hospitals, clinics, colleges, and libraries to see if you can place the flyers near checkout counters and information areas for people to pick up and read at their leisure. A well-done flyer will capture their attention as they stand and wait for service.

Flyers-get-heavy-foot-trafficTalk to the owners and managers of businesses that are centered around health and wellness improvement like yoga studios, fitness centers, martial arts studios, vitamin shops, and health food stores. Most of these types of businesses should give you some counter space for your flyers. You can also try any businesses that get heavy foot traffic and see if you can place the larger flyers in the windows for people to read. Include your business name, address, phone number, and website on each flyer in a font that is bold and easy to read.

Give people in your community an added reason to check out your products or services this Earth Hour with promo flyers made simply and affordably at Copy Bargain.