green-business-cards-this-St.-Patricks-Day
20 Mar
Print Marketing

GO GREEN WITH BUSINESS CARDS THIS ST. PATRICK’S DAY

With St. Patrick’s Day around the corner, one way you can catch the attention of customers while adding a holiday marketing twist and promoting a worthwhile lifestyle is to use the holiday to promote going green. Since more people are becoming aware of environmental and climate issues, this is a good way to connect with customers and show them that your company also cares about the environment. You can do this by incorporating green messages and concepts on your business cards. For redesigning standard company cards or designing customized business cards, these are some ideas to consider.

BUSINESS CARDS WITH GREEN TIPS

Business-cards-print-tips-front-or-backDepending on what you need to put on your business cards, you can print tips on the front or back. Collect some useful green tips and print a different tip on each card. To minimize space and preserve the visual integrity of the card, keep the tips concise. These are a few examples:

  • Walk or bike more often.
  • Love seafood? Only buy sustainable.
  • Light up your life with LEDs and CFLs.
  • Ditch aerosol sprays.
  • Be a conscientious water user.
  • Go paperless for communications.
  • Support brands that support the environment.

BUSINESS CARDS WITH GREEN INCENTIVES

When using this concept, you might consider offering a discount for proof of a customer’s green efforts. For example, you may decide to offer a discount on a future purchase to someone who makes a type of green purchase and provides a receipt. These are just a few examples:

  • Through March 31, get 5% off your purchase with proof of an LED bulb receipt.
  • Through March 31, get 10% off your purchase with any local recycling receipt.
  • Through March 31, get 20% off your purchase with any ENERGY STAR-certified appliance receipt.

You can use numeric dates and make the phrases shorter if you wish. When you pass out cards or instruct employees to pass them out, tell them to let recipients know about the promotion. If you are looking for a way to draw in more business, this is an innovative method of doing that. Also, it encourages business card recipients to hold onto them and share them with their friends.

Alternatively, you can use your business cards to provide a link to an online registration for a giveaway. For example, you may ask people to pass out more cards to help spread the word of an ENERGY STAR appliance giveaway. Print the link on the business card.

BUSINESS CARDS WITH GREEN FACTS

If you want to raise awareness of specific environmental issues, print green facts on your business cards. For instance, if you are passionate about preserving ocean reefs, you can print brief facts about deterioration that might spark customers’ interest and lead them to do more research. If your business has related products or an informational blog about such issues, add the relevant links right on your cards.

BUSINESS CARDS WITH GREEN CHARITIES

Business cards are an excellent way to bring awareness to a green charity that you support. If you want to win favor with business card recipients, you can indicate that your company supports a specific charity with all sales or provide a link to the organization so customers can check it out for themselves. Encourage readers to learn more by adding statements like these:

  • Help protect the rain forest.
  • Support ocean cleanup activities.
  • Help advocates protect natural resources.
  • Do your part to fund environmental research.

You can customize these for different types of organizations. By showing support for an environmental cause, you convey that your company cares about more than just profits. Today, most people prefer to work with companies that have a strong sense of corporate social responsibility (CSR). Show off your environmental CSR while encouraging others to join your efforts.

CHOOSING THE RIGHT BUSINESS CARD DESIGN

Business-cards-excellent-way-to-bring-awarenessIf you are going to promote going green with your business cards this St. Patrick’s Day, the design that you choose should reflect your message. Keep the design simple. For example, your logo and a green line, a green leaf or another green design that is small should suffice.

Also, the size and composition of the card are important. Choose a smaller or thinner card as using extra-thick paper counteracts the idea of preserving trees.

If this will be a major step for your company, consider writing a press release about your new cards to spark public interest and boost your marketing strategy. When you’re ready to launch this type of marketing campaign, Copy Bargain can help you print your bulk business cards quickly. We also provide speedy shipping to keep you on schedule. Don’t just wear green this St. Patrick’s Day – go green!

valentines-day-with-bulk-mailing
10 Feb
Brochures, Flyer Marketing, Postcards, Print Marketing

WARM YOUR CUSTOMERS’ HEARTS THIS VALENTINE’S DAY WITH BULK MAILING

The holidays are the perfect time to offer special discounts and deals on your products and services. With Valentine’s Day coming up soon, you may consider putting together an entire package of printed items for customers. Bulk mail allows you to easily distribute information about your company to everyone in your customer base.

Since Valentine’s Day is all about spreading the love, bulk mail makes it easy to let all of your customers know you care. Whether you want to send out flyers, postcards or brochures, Valentine’s Day is an excellent occasion for sending paper mail to everyone on your list.

HOW CAN BULK MAILING HELP YOUR BUSINESS?

Bulk mailing offers several benefits that you won’t get by sending hundreds of mailers out on your own. If you want to expand your reach and increase brand awareness, using a bulk mailing service or buying bulk mailing products can help in the following ways.

  1. Bulk-mail-service-outsource-busy-workThe biggest benefit of sending mail in bulk is that it is cost-efficient. Paper mail is more expensive to distribute than electronic mail, but sending out bulk mail will reduce your cost per piece and save your business money.
  2. Using bulk mail products and services also saves time. As a business owner, you know time is money. The precious time you would spend packaging and shipping each mailer could be used to develop other parts of your business. Using a bulk mail service allows you to outsource busy work so you can home in on what matters most and focus on your skill set.
  3. Another advantage of bulk mail is that it allows you to send out messages to your prospective and existing customers. Once you’ve designed your mailer and formulated the copy, using a bulk mailing service is the easiest way to quickly get the word out about your brand. Bulk mail will help you build brand awareness in no time.
  4. You may be wondering why you should send out paper mailers instead of bulk mailing via email. If you really want to get your prospect’s attention, a beautifully crafted mailer is a better bet, especially on a holiday. Many people still enjoy receiving paper mail, so don’t underestimate the impact it can have on your business. Bulk emails tend to land in junk folders or are never opened.

WHICH TYPE OF MAILER SHOULD YOU SEND?

The type of mailer you send makes just as much of an impact as what’s printed on it. Whether you want to send simple postcards or detailed catalogs, sending them in bulk is the most cost-efficient and time-saving way to go about it.

Postcards: These are perfect for a quick “hello” and special offer. An eye-catching image paired with a short and sweet message places your brand in the front of the customer’s mind. You can include a few details about any promotions your business is running on a postcard.

Flyers: If the message you want to send is too long to fit on a postcard, you can never go wrong with flyers. Flyers are the tried-and-true direct mail medium. They provide plenty of space to include compelling graphics and persuasive copy. Sending out flyers in bulk is one of the best ways to reach the hearts of customers.

Tri-fold brochures: If you need to break up your message into several parts, a tri-fold brochure may serve your business better than a flyer. Lightweight and sleek, brochures can help educate your customers about your services by giving them a brief overview of what you have to offer while also telling them your company’s unique story and helping you stand out from competitors.

Magazines/catalogs: If you really want to impress your customers, sending out a magazine or catalog is sure to get their attention. The weight of this type of mailer makes it difficult to ignore, and the recipient will enjoy flipping through it to check out your products. If you want to showcase your latest product collections, sending out a bulk mailing of catalogs is the best way to inform your customers about what’s hot in your store.

SPREADING BRAND AWARENESS

Tri-fold-brochure-serve-your-business-than-flyerMailing in bulk makes spreading brand awareness more convenient. It also allows you to save time and money without compromising on the quality of the message you are sending out to your customer base.

If you want to send high-quality postcards, flyers, brochures or catalogs to your customers this Valentine’s Day, Copy Bargain can help you distribute beautiful mailers to everyone on your list in a timely manner.

modern-business-guide-to-postcards
12 Nov
Postcards, Print Marketing

A MODERN BUSINESS OWNER’S GUIDE TO POSTCARDS

When it comes to lead generation, one of the oldest marketing tactics remains one of the most powerful. Sure, the digital age has changed the way that businesses reach their customers, but mailing business postcards is still an effective marketing method.

Mailers allow businesses to reach potential customers directly at their homes. It is cost-effective and keeps things simple. Instead of bombarding customers with tons of information, business postcards can provide direct information. If designed properly they will engage the reader in a way that’s more effective than a typical advertisement.

POSTCARDS ARE AFFORDABLE

Postcards-dont-waste moneyTelevision advertisements, online paid advertisements and radio station commercials all have one thing in common, they are expensive! Furthermore, they are not good marketing strategies for all businesses.

This has led many businesses today to find more cost-effective ways to reach potential customers as well as current clients. With postcards, you don’t have to waste money on multiple pages of paper, brochures or envelopes. This leads to a more affordable marketing approach that can target a niche audience. If you do some research before starting your campaign, you won’t need to send lots of copies to people who have no use for your services.

POSTCARDS GRAB ATTENTION QUICKLY

When people go to websites, receive something in the mail or flip open a magazine, they tend to scan the pages. While this is generally bad for detailed content, this type of engagement is perfect for postcards. They eliminate the need for pulling the paper out of an envelope, get the message across quickly and utilize various types of formatting. Here are some postcard design tips to help you get a better grasp of things.

  • Colors not only grab attention, but they evoke feelings as well. Use them in a way that serves this purpose while working to the advantage of your marketing campaign.
  • Pictures can grab attention while supporting your overall brand image.
  • Graphics may help illustrate marketing messages better when pictures don’t work.
  • Jumbo postcards stand out when they’re received in the mail. Although the cost is a little higher, they do help boost engagement rates in most situations. To evaluate whether the increased cost is beneficial, you’ll want to see if using a jumbo postcard gets more responses.
  • Slick paper makes the postcard feel better in the client’s hand. It also helps recipients get a true feel for the level of professionalism your company embraces.

POSTCARD MAILINGS AND TARGETING

Unlike most of the other marketing avenues (such as television commercials, radio station ads and newspaper ad space), using postcards for marketing is a lot more targeted. In fact, it’s capable of targeting extremely specific audiences. This is vital for many types of businesses.

Marketers usually purchase mailing lists when they embark on a campaign of this type, and there are many different companies that specialize in compiling this type of data. The mailing lists are usually based on specific ZIP codes or a set of people with specific buying characteristics or habits. Other marketing avenues usually target a broader audience.

MAILING BUSINESS POSTCARDS AND FOLLOWING UP

Postcards-redirect-them-to-your-websiteDepending on the type of business that’s embracing this form of marketing, customers and prospective customers can be given an 800 number to call or the company’s website. Remember, this is based on how important it is to talk with the recipients. If you don’t need to talk to the prospects on the phone, you can just redirect them to your website. You can also use an online chat feature where someone from your business will be able to talk with the customer.

If you’re using an 800 number for responses, you can either use a fully automated system (callers will leave their name, address and phone number) or send the calls directly to a live operator. The latter is better for when conversions need to be seen immediately.

If your website isn’t up and running yet and you still want to use the digital approach, you can send recipients to a landing page created specifically for the campaign. This could help deliver a customized approach and send prospective customers into a developed sales funnel that helps increase the value of each conversion.

Don’t forget, the results will only be as good as your marketing approach and material. At Copy Bargain, we can ensure you get the finest materials and perfect design, all in one package. You’ll get great conversion rates while minimizing the amount of money you have to spend.

Five-ways-booklets-and-brochures-marketing
22 Oct
Brochures

5 WAYS BOOKLETS AND BROCHURES CAN HELP YOUR MARKETING

Are you wondering if there’s any benefit in ordering booklets or brochures to spread your marketing message? Are there businesses out there still generating sales leads after ordering and distributing print media? You may be surprised by the answers to those questions. Check out five reasons why you should be using booklets and brochures as part of your marketing strategy.

1. LOTS OF INFO IN A CONDENSED FORMAT

In today’s busy world, it’s more crucial than ever for businesses to learn how to get right to the point in spreading their message. This is especially true for the cash-strapped companies who don’t have the budget or luxury of promoting their products or services in magazine ads or radio/television commercials.

The good news is that brochures are a time-tested, effective and cost-efficient method for getting right to the points of your marketing message.

2. BROCHURES ARE FAR MORE PORTABLE

Brochures-little-larger-than-mobile-devicesIt’s also crucial for marketing media to be highly portable. Digital marketers understand that leading end-users to a website isn’t good enough anymore unless the landing page has been optimized for mobile device engagement.

While brochures can be scanned and uploaded to a website, they often aren’t optimized on traditional landing pages so that they can be properly read on mobile devices. That’s okay because physical copies are actually much easier to read and transport. Traditional brochures are only a little larger than mobile devices, and they’re a lot lighter.

This means that prospects who read brochures can pick them up and easily place them inside of purses, briefcases, laptop cases and traveling carry-on bags.

3. MULTIPLE MEANS OF DISTRIBUTION

Unlike websites, booklets and brochures can be distributed through multiple means. Options include direct mailings into local communities, handouts at conferences and industry events and distributing booklets and brochures at malls or other public places. They can also be placed at strategic, high-traffic areas around office buildings.

Because they’re so lightweight, it’s easy to get them distributed quickly and directly.

4. LASER-FOCUSED TARGETING

More expensive forms of media such as radio ads and television commercials often won’t target an audience so tightly because marketers are attempting to attract as many people as possible. To avoid alienating anyone, the message within these forms of media can feel a little broad.

If your business needs to watch its spending, then you probably can’t afford to target a wide audience. As a smaller business owner, you need to ensure that you’re hitting your prospecting targets as accurately as possible. This is the only way to ensure that you can convert a prospect into a customer as efficiently as possible.

This is why brochures and booklets work so well for small business owners. You know your product, service and brand better than anyone else. You know how to get your point across in a quick, targeted manner. Spreading your message within these cost-efficient forms of print media will ensure that you’re only following up on the type of leads that you want to talk to, instead of leads that you hope to convert.

5. MORE ENGAGEMENT AND REFERRALS

Brochures-and-booklet-portabilityThink about the portability of brochures and booklets. Then think about how often you ask for referrals for your business. Did you know that when someone picks up one of your print marketing media placements, they’re acting as your marketing and referral team without even realizing it?

For example, say you place a stack of booklets on a display table. A few people pick up the booklets. They read them, and if they find value in what they read, they pass the media on to a friend or colleague. Even if they don’t read the message, they’ll leave the media in a strategic location that allows others to read and take interest in your marketing message. Before you know it, you’ll start receiving prospect calls from people who read your message thanks to second-hand distribution methods.

As you can see, even during the digital marketing era, it’s definitely worth your time and money to invest in booklets and brochures to spread your marketing message. They’re cost-effective and highly targeted, giving your business a much higher ROI than traditional marketing media.

If you’re thinking about spreading out your marketing message by using other forms of media, then consider fun things like branded stickers and business flyers. You can certainly stick to more traditional marketing media like business cards and notepads, too. Whatever form of marketing you choose, Copy Bargain can help.

Door-hanger-7-benefits
19 Sep
Print Marketing

7 BENEFITS OF USING DOOR HANGER MARKETING TO GET YOUR MESSAGE ACROSS

Door hanger advertising is a form of local advertising that is still useful even in this new age of digital marketing. These colorful advertisements are placed directly on doorknobs where they’re sure to get noticed. Reaching out to customers in this tangible form is a compelling way to get the word out about your product or services. The best part is that you focus your marketing on the communities where your customers live. If you’re a small business with a local base, here are seven reasons why door hangers belong in your marketing strategy.

1. YOUR MESSAGE IS HIGHLY VISIBLE

When most people get home from work, they will grab the mail and sort out all the “junk” mail without even looking at it. Door hangers shine because of the unparalleled visibility of this form of advertising. The customer cannot ignore the message and will have to interact with the door hanger by physically removing it. They’re likely to at least look at it, which will increase your chances of reaching your target audience. Having the opportunity to be seen is what good marketing is all about, and there are very few methods that can ensure such a high level of visibility.

2. AFFORDABLE WAY TO REACH CUSTOMERS

Door-hanger-flexible-method-of-marketingOne reason that door hangers remain a popular option is they’re one of the most cost-effective forms of marketing available to a small business. This is especially true if your customer base is very local. Door hangers can be ordered in batches that are appropriate for your needs. They can deliver significant results at a reasonable price when compared to other methods. Reaching the same number of customers with an ad on local television or a targeted digital marketing campaign would be more expensive and potentially less effective. For a small business with a limited marketing budget, door hangers are an excellent tool for reaching a large group of prospective customers at rock bottom prices.

3. HIGHLY TARGETED MARKETING

You can’t get much more targeted or local than door hangers that are physically placed in the specific neighborhoods your small business wants to serve. Door hangers are a better investment for precise marketing than internet ads or print media. This benefit is particularly meaningful for smaller companies that are looking for ways to build up their presence in the local community. The more homes in your area that you reach, the higher your chances will be of getting in front of the right potential customers.

4. INCREASE BRAND RECOGNITION

Whether your business is new or already established, getting your name in front of potential customers is the key to effective marketing. A door hanger is a physical, tangible, memorable form of advertising. It will help you increase brand awareness and attract new customers who may not know about your business. Adding your brand to their knowledge base of local companies is crucial. Even if they don’t take advantage of this specific deal, they are more likely to remember you later on when they need your product or service. Door hangers are also an excellent way to refresh the memories of previous customers.

5. FLEXIBLE AND STRAIGHTFORWARD

Door-hanger-order-in-batchesDoor hangers are an incredibly flexible method of marketing that can be useful in different scenarios. You have complete control over when the customer sees your message, which is helpful for time-sensitive campaigns like a holiday sale. You can also put together a campaign on relatively short notice, and they can be distributed door-to-door as soon as you have the materials. Knowing that your message will reach its intended audience almost immediately gives you a wide range of options for how to utilize this tool effectively.

6. DOOR HANGERS ARE FULLY CUSTOMIZABLE

The design for your door hanger campaign can fit your company’s precise branding needs, including an infinite variety of layouts, color schemes and fonts. They can be glossy, with full-color photos or graphics, and deliver your message in a creative and interesting way. You can also opt for practical features, like a business card slot or a designated coupon area that gets perforated.

7. IDEAL FOR ACTIONABLE MARKETING

Door hangers continue to prove their value through the unique advantage of being an excellent method to distribute coupons or discounts. You can design a campaign with an actionable offer that customers redeem with the physical door hanger. Being provided with a deal will be great motivation for the customer to save the door hanger and then head on over to take advantage of the offer.

Whether you use them to promote a special discount or introduce a new location, custom door hangers should not be overlooked. This form of direct marketing remains an excellent tool for getting your name in front of customers. Contact us at Copy Bargain today, and our designers will happily help you create an effective door hanger campaign.

Posters-bring-the-fourth-to-the-fore
25 Jun
Posters

BRING THE FOURTH TO THE FORE!

Holidays are great for business. You can connect with your customers in a personal way by celebrating with them while showcasing your unique products and services at the same time. It’s not always convenient or cost-effective to produce and send personalized greetings, but by using a bulk-mailing printing service, the marketing effect can be just as significant. This Independence Day, get creative by using customized posters and bulk-mailing services to get the message out about your brand.

ADVERTISE WITH LARGE-SCALE POSTERS

Posters-catch-the-attention-of-all-passersbyAt Copy Bargain, we offer online poster printing services. Depending on your company’s specific needs, choose from three different poster sizes to highlight your services and products. You can show your brand’s patriotic spirit this 4th of July by displaying some independence figures or hanging out an independence inspired poster. Having a special Fourth of July sale? Place one, or several, of our posters in your storefront’s windows to catch the attention of all passersby. Get the posters printed up in red, white and blue to show your patriotic spirit. Our team of professional designers can help you with the customize the design and printing patterns so that you get posters tailored for your specific needs.

FLYERS WORK WELL, TOO

If you use your imagination, there are dozens of ways your business can be part of your community’s celebration of the Fourth of July. By using bulk printing, you can take advantage of savings through higher numbers of the printed piece. For a small price, your company name and contact information can appear on each poster. Make a list of the events your business will be participating in, and get these lists printed on your posters. You can also have smaller flyers printed out as handouts and even place valuable coupons at the bottom.

GETTING STARTED WITH BULK MAILING

No matter if you need bulk mailing for brochures, greeting cards, booklets or flyers, we can help. Our bulk-mailing services include post office delivery, inkjet setup and addressing, and presorting and postal service documentation. With our services, you can save time by not having to rely on multiple businesses to handle different aspects of the mailing process. We’ve got it all covered, and you’ll save on costs since we’ll be doing everything for you in-house.

Choose from flyer, postcard or folded mailers and the sizes and amount for each. Want to get the word out to everyone about a new product before the holiday? We can provide mailer run sizes of up to 100,000 so that you can reach as many current and prospective customers as possible.

MORE BENEFITS OF BULK PRINTING

Another advantage of bulk printing is that the process uses economy of scale to give you a high-end product for a low price per piece. Foundation pieces are usually called shells. Say that you wanted special gold lettering on your flyers. When you order this flyer design, we’ll print your desired information on the pre-printed shells. You’ll get the flyer you want with the information you need. This process is both faster and less expensive than made-to-order printing.

USE OUR EXPERTISE

As your professional printers, we have a lot of experience in what works best for businesses such as yours. Let us consult with you on what you would like to have done for your company. You can trust in our judgment as we know what we’re doing and can advise you on what we think the best course of action would be. You might think that folded brochures or multi-page catalogs are the answer for your marketing needs, but we may have a different opinion. For a brick-and-mortar business, large posters might suffice when it comes to advertising. You may decide to go “old school” and go with postcards. We’ve advised all sorts of businesses, and we can do the same for yours, too.

FOR LARGER BUSINESSES, THE PAYOFF IS EVEN GREATER

Posters-for-a-brick-and-mortar-businessIf yours is already a successful business, it will be even more important for you to show your colors during Fourth of July and other holiday celebrations. You can still use bulk shell pieces, but you may have your own commercial graphic artist on-site or on retainer. Use his or her expertise and skill to design within the parameters of one or several of the flyer options. We’ll then be able to print out the flyers for you to your specifications.

You’ll still be able to save money and take advantage of the time savings. What’s printed inside the basic piece will be artwork that conforms to your corporate style, colors and fonts. In other words, it will look like your business at first glance.

Let Copy Bargain get your business ready for this Independence Day.

Fathers-day-perfect-time-for-custom-stickers
11 Jun
Stickers

FATHER’S DAY IS THE PERFECT TIME TO THINK ABOUT USING CUSTOM STICKERS

When we were kids in grade school, Father’s Day often involved a fun class project. Perhaps you made a piece of artwork to tell dad how much you loved him. Adorning your project with stickers that said things like “world’s greatest dad” added a wonderful final touch.

Believe it or not, the same principle could be used in successfully marketing a business. Print media such as flyers, business cards and stickers are great for spreading the word about your brand or services. Custom Stickers are no longer limited to the class of children’s decorations; they are a versatile and low-cost alternative to digital marketing.

WHY ARE STICKERS A GREAT OPTION?

Stickers-campaign-closer-to-your-brandWith the steady rise of social media, more businesses are seeking to promote their products and services through the means of digital advertising. Although digital advertising is great for promoting online, print media such as stickers shouldn’t be underestimated when it comes to the power of attracting customers. Sticker campaigns allow the customer to become more familiar and closer to your brand. Not only do they cause immediate engagement for the recipient, but they are also a more personal approach when attempting to promote by word-of-mouth.

Word-of-mouth, which was a marketing tactic long before the days of social media, is a trusted method because it directly engages the customer or target market. People are more likely to trust a brand or product if they’ve heard about it from a reliable source. Promotional stickers are a cheaper alternative to digital promotion campaigns such as social media ads and pay-per-click services.

USING PROMOTIONAL STICKERS THE CORRECT WAY

Stickers are statements; they demand attention from the viewer. Whether you’re promoting an event for a holiday such as Father’s Day or showcasing your product, stickers are great for establishing brands and organizations and displaying messages of support. If you have a new logo, promotion or website you want to bring attention to, utilizing the power of stickers will make you stand out from the competition. Stickers can work along with your social media campaigns to give your business an extra boost.

Furthermore, offering stickers to clients is a great way to increase business sales as well as customer satisfaction if you’re a designer. Unlike many other promotional tools, stickers allow others to promote you or your business. Custom stickers continue to promote your business or brand even after you’ve given them away to a potential customer. If someone applies one of your vinyl or bumper stickers to their car, they will be constantly promoting you every time someone views the sticker. This is a method of promotion that couldn’t be accomplished through the means of digital media marketing. Stickers are often perceived as gifts more so than other forms of print media. Almost everyone loves to receive free incentives before deciding on products or services. The trade tactic can be implemented when attempting to get people to join a mailing list or subscribe to social media groups.

STICKER PROMOTION FOR MAXIMUM EXPOSURE

Stickers-advantage-over-your-competition

Sticker placement will determine the amount of attention you receive on your campaign. Strategically plotting where you place your sticker can have a major advantage over your competition. If the competition is placing its ads or promotional items in a certain location, place your stickers in the same place. Doing this will offer an alternative option for the customer. If you want to avoid your competition, place the sticker in a place where potential customers may arise. For example, if your target market is those who listen to country music, it would be wise to have your stickers available at events and venues that cater to that specific genre of music.

Knowing your target market or customer will play a significant role in how effective your marketing tactics will be. Learning about your customers will help you in determining the perfect locations to place your promotional stickers. The more you know about your customers’ habits and lifestyle, the better equipped you’ll be to promote your product or brand to them. Passing out stickers at popular events or locations will enable you to interact with people on a personal level. Stickers and other promotional marketing items are merely an extension of you or your brand. They are meant to visually entice the customer into inquiring more about the product or brand. Once the interest becomes clear, it will be up to you to close the deal.

If you’re searching for custom stickers that are both engaging and informative, the quality designers at Copy Bargain are willing to help. Along with high-quality professional designs, we also offer speedy turnaround times. Please contact us if you would like to learn more about custom stickers and other products.

Branded-notepads-for-memorial-day
24 May
Notepad

MAKE A REAL IMPACT THIS MEMORIAL DAY WITH BRANDED NOTEPADS

Branded products have always been a popular way for businesses to promote their services. They offer a certain degree of utility to your customers, which ads do not. Branded notepads, for example, are actually useful while still reminding your customers of your business every time they write something down.

To learn more about what makes branded notepads the perfect giveaway for Memorial Day or any other occasion, read on.

HOLIDAY GIVEAWAYS

Notepad-give-out-swag-on-memorial-dayBranded products are particularly good for holiday giveaways. This is because you can hand out your products to customers as holiday gifts. Your customers will appreciate your business’s festive spirit even as they take your branded products home, ensuring your brand is present in their minds as well as the minds of their family members. Christmas is the obvious choice for giving away branded products. However, many other businesses will be giving away branded products during this period. If you give out your “swag” on Memorial Day and other holidays that don’t traditionally involve giving gifts, your business will stand out more.

THE UTILITY OF BRANDED PRODUCTS VERSUS ADS

When choosing how to spend their marketing budgets, many businesses face a choice between branded products and traditional advertisements. Of course, quite a few companies use both of these promotional services. However, branded products offer actual utility to your customers as opposed to something like a TV commercial that they may not even pay attention to. Your customers can actually use a branded notebook whenever they need to write something down. Of course, they will inevitably see your business’s name at the top of the page every time they take out your notepad. However, this is much less intrusive than a traditional advertisement and is less likely to result in a dismissive reaction from your customers.

MORE BANG FOR YOUR BUSINESS’S BUCK

Buying ad space can be very expensive. When you factor in the costs to actually produce the ad, they can be prohibitive for a small business. In contrast, branded products are much more affordable. While there will likely be a relatively high minimum financial commitment with traditional advertisements, branded products can be ordered in the quantity that will fit your business’s budget.

QUICK TURNAROUND

Branded products can also be produced more quickly than many advertisements. If you decide that you want to give away branded notepads on Memorial Day, for example, you can have these products ready on time. A TV commercial, for example, would take much longer to produce. You can also have your branded products made more quickly for promotions.

TARGET THE RIGHT DEMOGRAPHIC

Perhaps the most important benefit of branded products is the ability to target the right demographic. A TV commercial or a radio ad will not have any sort of impact on the vast majority of people who see or hear it, simply because most of them will not be looking for the specified product or service. However, with branded products, you can control exactly who gets exposed to your brand. This allows you to target your desired customer demographic accurately. Many businesses give away branded products to customers themselves because these people are likely to become repeat clients. Also, if you offer mobile notary services and you have a deal with another business, such as a law firm, you can have them hand out your products to their clients. In this example, your products would be used effectively as targeted advertising because the clients of a law firm are likely to need a notary.

CHOOSING THE RIGHT BRANDED PRODUCT

Notepad-choose-many-branded-productsThere are many branded products that you can choose from. Possibly the most common branded product that businesses hand out are pens. Notepads, as mentioned in this article, are also quite popular. Notepads may even be a better choice than pens. Branded pens are so common that they’re easy to ignore while branded notepads are a bit more unique. Also, every page of a branded notepad can be a promo for your company.

There are many branded products available besides pens and notepads. Posters, stickers, and magnets are all popular. Which branded product you choose to go with should reflect your business. It makes sense for a notary to go with a branded notepad. However, a restaurant may want to choose a branded fridge magnet that its customers will see every time they want to get some food in their kitchens.

Get your branded notepads from Copy Bargain today!

Flyers-promoting-your-company
17 Mar
Flyer Marketing

PROMOTING YOUR COMPANY THROUGH EARTH HOUR-THEMED FLYERS

Earth Hour is held on the last Saturday of March as a climate change initiative. The event is organized by the World Wildlife Fund for Nature. All lights are turned off for a one-hour period starting at 8:30 p.m. in each local time zone. Earth Hour is meant to show community awareness and promote a push toward reducing human impact on the environment through a reduction in excess energy use.

It’s a fun way to become connected to friends and neighbors who are like-minded in support of continual efforts to improve the planet and reduce carbon footprints. The energy saved is small on an individual level, but the combined force of millions of people participating makes a measurable impact. Earth Hour can also be a great opportunity to showcase your business as one that is eco-friendly. Earth Hour-themed flyers will promote both your company’s brand and the importance of being good environmental stewards.

BENEFITS OF PUSHING EARTH HOUR-BRANDED FLYERS

The sheer number of people who are interested in environmental topics and demonstrate concern about climate change grows daily. Anyone with deep-rooted beliefs that small changes matter will be interested in participating in the one-hour lights-out event. Placing your company name and information on flyers alerting to this event is a great way to tap into a large audience.

Flyers-open-your-businessNot only are you getting expanded exposure of your business to a buying public, but it also shows every individual who reads your flyers that you care about and are aware of the environmental problems plaguing the planet. It also shows that you want to be a part of the solution. Your business will be viewed as being on the right side of the issue.

Potential customers will find increased value in your goods or services by knowing that you care about your community and the planet and are interested in securing stability for future generations. It can open your business to a whole segment of the population that might not have otherwise given your company a second glance.

CUSTOMIZE FLYER SIZE AND USE ENVIRONMENTALLY THEMED DESIGNS

At Copy Bargain, we can help you with your flyer design and print needs. Choose whether you want a glossy finish or designs on both sides of your flyers. Customize the size of your flyers by choosing from dimensions such as 8.5 x 11 inches, 5.5 x 8.5 inches, or 4.25 x 5.5 inches to best suit your desired delivery needs and budget. Make sure you choose flyers with enough space to get the necessary information out about Earth Hour, demonstrate why it’s important to participate, and provide details about how to contact your company.

You can use templates and upload your own design or have it done professionally by us at a bargain price. Go with an environmental theme that fits your particular area. Use a backdrop of mountains, lakes, ocean views, grassy hills, or whatever naturally beautiful features your local area has and is in need of protecting. The undeniable draw of your local pitch to care about the scenic beauty and ecosystem that surrounds potential customers will get your business noticed.

The use of brilliant colors and an invitation to take part in a simple way will prove appealing in getting positive attention for your brand. You can capture the attention of those who want to help in the cause to combat climate change but are unsure of how to go about being any real help.

HOW TO BEST GET YOUR FLYERS IN FRONT OF THE PUBLIC

Smaller flyers can be sent out in the mail along with other promotions your company has going on within local communities. Flyers can also be sent along with company invoices or receipts. You can hand them out at local charity events and fundraisers as well.

Check with your local utility company, water service, hospitals, clinics, colleges, and libraries to see if you can place the flyers near checkout counters and information areas for people to pick up and read at their leisure. A well-done flyer will capture their attention as they stand and wait for service.

Flyers-get-heavy-foot-trafficTalk to the owners and managers of businesses that are centered around health and wellness improvement like yoga studios, fitness centers, martial arts studios, vitamin shops, and health food stores. Most of these types of businesses should give you some counter space for your flyers. You can also try any businesses that get heavy foot traffic and see if you can place the larger flyers in the windows for people to read. Include your business name, address, phone number, and website on each flyer in a font that is bold and easy to read.

Give people in your community an added reason to check out your products or services this Earth Hour with promo flyers made simply and affordably at Copy Bargain.

Colorful-brochures-for-easter
11 Apr
Brochures

TRY COLORFUL ADVERTISING BROCHURES FOR EASTER

With Easter just around the corner, you might be wondering how to take advantage of the holiday for your business’s marketing campaign. From rabbits to brightly colored chocolates, people love Easter. It’s a time to dress your best and celebrate new beginnings. What better way to reach out to your customers than by sending them an Easter Brochure talking about your company’s new beginnings?

 ADVERTISE YOUR SALES

Businesses often have sales around holidays, encouraging people to go buy the items they need to celebrate or spend their time off checking out the deals. Easter brochures are a great way to let your customers know about holiday promotions and sales that might be going on for your business. You can include images of products for sale or add vouchers and coupon codes that are good up until the holiday.

 TELL CUSTOMERS YOUR STORY

On top of room for several images, like your brand logo, brochures offer a lot of space for text. You can include information about your business that you wouldn’t be able to fit on a postcard or an online ad. Consider telling your customers about your business’s goals and values. You can also fill it with the story of how your business came to be so that your potential customers feel a more personal connection to your company. Along with that, you can add contact information and URLs to your company’s website or social media accounts so that your potential customers know exactly where to find you when they need you.

If you offer specific services, brochures give you the room to talk about your specific services in detail so that your customers know exactly what to expect. You also can include photos of the products you sell, or you can show images of the services you offer.

 GET YOUR INFORMATION OUT THERE

 

Brochures-grab-attention-of-customers

Brochures are convenient in that you can place them in a multitude of locations where they’ll grab the attention of potential customers. You can keep them in your store or office where your customers can grab them to hold onto for later, or you can keep them at your booth for trade shows and conventions to hand out to people passing by. You can also mail them out to customers on your mailing list. You can even print and mail your brochures all at once with Copy Bargain’s bulk mailing services, so you won’t have to mail them yourself or go through multiple companies.

 CUSTOMIZE YOUR BROCHURES

We at Copy Bargain offer lots of customization for your company’s brochures whether you’re a designer yourself and you know exactly what message you want to send or you’re looking for help to find a design that fits your business to a T. Our designers can help you get the exact look you’re going for. You can choose from three different style options:

  • The Tri-Fold – The tri-fold brochure offers six panels to fill up with information and images. The middle panel is a great place to highlight your main points or include an image that really stands out.
  • The Z-Fold – The z-fold brochure also offers six panels but folds out differently. This style offers a slightly more sophisticated look.
  • The Double Gatefold – The double gatefold offers eight panels to fill with information and is easy to fold back up and store.

You can also choose between two different coatings for your finished product. Aqueous coating is water-based and protects your brochures from curling and wrinkling. It also doesn’t yellow over time. You can also choose 100 LB UV coating, which makes for vivid, crisp images, resists rubbing, and offers high gloss.

TAKE ADVANTAGE OF EASTER IMAGERY

During the Easter season, you’ll see a few common themes that you can pull from for your brochures. The bright and pastel colors associated with Easter can help make your brochures stand out and grab your customers’ attention. You can add vividly colored Easter eggs with bold, fun patterns to catch the eye.

Brochures-learning-about-your-business

Everyone loves cute animals, and you can choose to include bunnies, chicks, lambs, or other adorable critters to your brochures. People will be drawn to these furry creatures, which can lead them to reading the rest of your brochure and learning about your business.

Candy, such as marshmallow chicks or chocolate bunnies, is iconic during the Easter season, and the bright colors and packaging of these treats can also draw in your audience, especially if they’re hungry.

Easter brochures are a great way to get your business out there and draw your customers in while the holiday is already on their minds.